Are you a small business with low budget or are you running short on cash flow? You might be frustrated and feeling low with the fact that you are short on funds and won’t be able to market on a low budget.
But there’s no reason to panic about it. In fact, when you’re low on a budget you are presented the chance to think creatively and get more efficient plans for marketing within a limited budget. You can think of get most out of a little thing.
Most people think that marketing needs hundreds and thousands of dollars to reach the masses. However, this thought is only for those who look for traditional marketing that really costs too much due to saturation over time.
In this piece of content, we will get to know some ways that will inform you about how you can market your business on a shoestring budget and generate more B2B Sales leads.
- Create your own online presence
Until you create your own presence, your actual presence won’t be felt. So, firstly you need to create your own website so that people can know you as a brand. A website will help you in many ways- you get to know who visits your website and for what purpose. This way you can discover your potential client or customer. Creating own website has many such importance for marketing within a small budget.
- Post amazing content on your blog frequently
If you’re a writer you must know how much it means to write and publish on a regular basis. The more you write, more audience you will gain. Again, the condition is that you produce quality content, a content that satisfies the need of your reader. They must get the answer to the queries they were looking for or your content won’t be of any use.
Make your content interesting, entertaining and fun by adding some images and videos to it. We all know that visualisation has a great impact on the human mind.
- Guest post
Guest posting, again, doesn’t require any money. Many websites offer to write something for them. The only condition is that you write good and engaging content. In guest posts, you can include links to your website which in turn will help you generate leads.
- Collaborate with non-competitive business
Collaboration can be a great idea. Collaborate with a group of synergistic, non-competitive businesses in your area and cross-promote their businesses. You can do so by using coupons, fliers, reciprocal website links, bundled promotions or social media platforms.
Don’t doubt if you will get something doing this. Let me tell you that when you align with them you get to reach more and new audiences which will help you expand your customer base.
- Contribute an article to an industry magazine
You might be thinking that contributing to industry magazine will cost you. But, no not at all. There are many magazines that accept guest contributions, and let you promote your business in your bio and that also for free.
You can’t even think of how much you can make through just contributing an article to an industry magazine. Thousands of dollars. Yes, you can actually make thousands of dollars. You don’t know who will see and will approach you for business.
- Ask for referrals
Don’t hesitate or feel shy to ask your customers for referrals. Many people are willing to provide a referral if they are asked to, but only few take the initiative to do so. Referrals are a great way to bring new customers at your door. Therefore, you must ask people for referrals or you are missing a great opportunity for yourself.
If you know you’re offering something great and useful, people will them self refer your products or services to other. Still you need to ask them for the same. Also, asking for referrals doesn’t cost you anything, but if you want you can offer them some gift related to your products or services.
- Offer coupons
How do you feel when somebody offers you some coupon. Excited, right? Coupons are found to be very effective when it comes to marketing one’s business. They are a good way to attract new customers. People can even go out of their way to use a coupon. They can be even helpful in generating return visits.
- Show-up on social media
Social media is a great place to interact with people and gain more audience. The more you interact, you will gain more followers. You can share valuable information with your fans and followers and can become a trusted expert in your field. Also, social media is a very cheap kind of marketing that requires a very low or almost no money at all, sometimes.
Be active on social media and answer the queries of audiences as soon as possible. This way you build-up a trust with them and make them your loyal customers.
- Host a consumer event
Partner with a store and invite the local newspaper to come and cover the event. As they are always hungry about something to write, they will surely come and cover the event. Then, you need to create a press release about the event you have organised and send it out or distribute it.