Attracting high-caliber candidates to your business can be hard work, especially if you operate within a competitive industry such as finance or the media. If you are struggling to get talented people interested in your company, then the below digital marketing techniques are just what you need.
From social media marketing to video content to campaign branding, read on to discover 5 digital marketing strategies that promise to put your brand on the map and attract the best candidates in your sector.
Table of Contents
1. Social media marketing
If you are not currently using social media to attract potential candidates, then now is the time to start. Offering one of the most cost-effective ways to increase brand awareness and engage with your target audience, there are several social media marketing techniques that you can utilize, including organic posts and paid advertisements.
Some of the top tips for attracting new candidates on social media include:
- Use the right hashtags
- Use relevant keywords
- Test different images and video content
- Track your results
Outdoor advertising
Although you may not think of outdoor advertising as a digital marketing technique, digital billboards are becoming increasingly popular with businesses looking to attract both new customers and new employees.
Digital billboards are particularly effective for businesses that operate within busy cities, as these can be strategically placed in high-traffic areas such as on public transport.
Some of the top tips for creating powerful outdoor advertising include:
- Choose your locations carefully
- Opt for big and bold images with few words
- Work with a design team to create standout artwork
Content marketing
Often forgotten in favor of digital marketing techniques that deliver more immediate results, do not underestimate the power of great content in attracting new employees. From company blogs to social media posts, podcasts to videos, there are so many different types of content that you can create to showcase what makes your company special. Content marketing is also great for promoting corporate events – something that could be great in itself for networking with hundreds of potential new employees. Start by looking at the best locations for corporate party events to make it as appealing as possible so you can make a great first impression on potential employees. A great location will also make your content marketing efforts easier as you can get some great pictures or video content of the occasion that will show just what your company is like.
Some of the top tips for content marketing include:
- Focus on creating relevant and original content
- Be consistent in your efforts
- Use a content calendar to keep track of any content you create
- Try to convey your brand voice in each piece of content you create
A polished website
Your website is often the first element of your business that potential candidates will see, so you need to make sure that it is up to scratch. First and foremost, your website needs to be responsive, which means that it can be viewed on mobile phones and tablets in the same way that it can be on a desktop computer.
Your page loading times must also be as fast as possible (ideally under 3 seconds), or you risk people bouncing from your landing page.
Some of the tops tips for creating a user-friendly website include:
- Focus on simple navigation
- Have a clear hierarchy
- Keep the style consistent throughout
- Create a dedicated recruitment page
Employee branding
Employee branding refers to the way your current employees are represented rather than your business itself. Your employee brand is the reputation of your business and, therefore, crucial to the success of any recruitment campaigns that you run.
Your employee branding should be present across multiple channels and platforms, allowing you to showcase what you have to offer as an employer.
Some of the top tips for effective employee branding include:
- Showcase a good company culture
- Share your employees’ stories
- Provide flexible and remote working
- Invest in team-building events and activities
If you want to attract new employees to your business, make sure to try out these above digital marketing techniques.
