SEO and Media Strategy

Search Engine Optimization and social media marketing are two interwoven strategies in digital marketing. Both are inbound and organic strategies that attract a lot of traffic or visitors, naturally. Since the arrival of social media, it relies on excellent and high-quality, robust and visible brand presence.

The efforts you made on Search Engine Optimization can improve your social media presence exponentially. Most experts will tell you that a good social media presence can help you increase your rankings in search engines like Google, Yahoo or Bing.

According to SEO websites like and other Search Engine Optimization experts, using social media advertisements can boost their monthly traffic and potential income.

Unfortunately, when you are talking about how social media influences Google rankings, most digital experts and marketers leave out a lot of details. Rather than discussing how or why increased attention in social media can improve your Search Engine Optimization, it is written off as an abstraction, leaving the social media experts to wonder whether their methods are effective or not.

To solve this, we have compiled a list of social media practices that shows effective boost on your Search Engine Optimization.

Grow the number of your followers

The number of connections and followers your social media account contains will have a significant impact on your search engine ranking. An individual or a business with more than 100 Facebook, Twitter, or Instagram followers will not receive the same ranking of an individual or companies with more than a million Twitter, Facebook, or Instagram followers.

But there are some conditions to this. Search engines like Google can detect the quality of your social media’s followers. It means buying a million proxy, Facebook, Twitter, or Instagram followers is not going to help your overall search engine rankings.

Instead, you will need to build up your social media following in an organic way. Increasing the number of your followers is a challenging and slow process but very effective as long as you do it right. You need to present the brand of your business consistently and uniquely, using the same method to update your users and viewers on a daily basis.

You need to post quality and useful articles, open inquiries, helpful tips, as well as general discussion items. Follow it up with your viewers by appealing to them in a conversation directly. Direct customer engagement and communication are the keys to retaining and building an interactive, sizeable social media following because they can encourage current followers to help develop and return your authority for potential as well as new followers.

Encourage external inbound links

Social media is beneficial because it motivates and urges more external websites to link back to your content. The more diverse and different external links you have, the more authority you will gain in a search engine’s eyes. The catch is, you have to have excellent and high-quality, authoritative content; otherwise, you will have nothing to use to entice external links.

Because of this, social media serves as a broadcast channel for your materials. Assuming that all your contents are useful, high-quality, and unique, it will serve as bait, and your social media channels are going to serve as a fishing pole, putting the content in front of the eyes of your target market. Content creators, as well as businesses, can use hashtags to acquire visibility for your syndication.

Do not hesitate to bring all your contents into existing discussion rooms and threads. Doing this can improve your social media presence and reputation, but more importantly, it will increase your chances of getting potential external link sources.

Optimize your contents for searches

This strategy relies on pre-existing contents, but it opens a secondary social media channel for searches. Not only that, Google tends to favor marketable and popular materials in the top of its search engine results page. It is a key to attain a temporary position by making sure your contents are appropriately optimized for the opportunity.

First, you are going to need a good anchor for your materials. It can be an infographic, a video, or a link to a high-quality, detailed article. Whatever it is, it is going to serve as a foundation, and you will need to title it in a descriptive and accurate way.

Next, when posting content, frame your foundation with text that is optimized for the particular type of searches. For example, if you have written a high-quality article on best methods for making the best oatmeal cookies, you can frame it using a specific query like “Have you ever wondered how to make a good and perfect oatmeal cookie?” You can put seasonal keywords into your contents to maximize your chances of coming up in search engine results.

Influence social media sharing

Social media sharing can contribute to your brand’s authority in the same way that external links do. For search engines like Yahoo, Google, or Bing, any indication of a legit source validating your business’ brand or your content is grounds for improvement when it comes to domain authority.

So, if your site can get ten people to share your Twitter, Facebook, or Instagram contents, that would be great, but if you can get more than 1,000 people to share it, that’s even better. Share, likes, replies, retweets, and favorites all count toward the increase of your site’s authority.

What is brand authority? Click here to know more.

The best way to increase social media sharing is to appeal to your target market directly. For example, you can offer a particular reward system for people who are sharing your contents, like an entry in a promo for substantial prices. You can also do interactive surveys which can encourage a lot of followers to like or share your post if they are interested in seeing a particular type of new content.

The best part of this method is that it is a self-perpetuating cycle. The more followers share or like your post, the more followers you will get, and the more followers you have, the more like and share you will get.

For the most part, these are some of the important elements of a successful digital or social media marketing campaign. As with most Search Engine Optimization strategies, it will come down to one basic idea: the better online experience you give to your followers, the higher rank you will get from search engines like Google, Yahoo, or Bing.