Domain Authority

Domain authority (DA) is a critical metric to track when measuring the success of your website. Essentially, it’s a scale that measures how “powerful” or authoritative your domain name is in relation to other websites on the internet. The higher your DA score, the more likely it is that people will see and click through to your site from search engine results pages (SERPs).

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Best Tools to Use

Fortunately, verifying your site’s DA status isn’t difficult—here are four simple steps:

  1. Use an online tool like MozBar or Ahrefs SEO toolbar. Both of these tools offer free versions that allow you to analyze any website for its Domain Authority score. Simply install the toolbar on Chrome or Firefox and then visit the website you want to check.”
  2. Alternatively, if you’re not interested in using a toolbar extension, there are also standalone DA PA Checkers that provide Domain Authority scores such as Contconcord and SmallSeoTools. All you need to do here is enter in either the full URL of a page or just the domain name itself.